Business is run by real people. Having a meaningful engagement with a decision maker, booking in a meeting or follow up action and closing the sales loop with a follow up call - empowers your business to gain new customers.
Your prospects are happy to read content that is interesting and relevant that promotes your business, your service or your people -whether through mass engagement through tracked emails or individual messaging or follow up.
Listen to what your market wants and let them know what you represent. Listen on the phone, share on social media and become a market leader or expert rather than a follower.
Your plan can include data management, purchasing or screening. Strategic prospect calling, telemarketing, management level follow up calls, meetings booked and diary management. Tracked email campaigns, a dedicated email address and follow up emails. Finally SME social media support and posting on Linked In, Twitter and Facebook.
Find out what your prospects or customers really want. Get feedback from calls and emails, go out and see them with a scheduled meeting. Follow up in-house or ask for help to close the sale. Record future actions, maintain the activity, keep communicating and grow your business.